UTM Campaign URL Builder
Build campaign URLs with utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters — correctly encoded, merged with any existing query string, with presets for the common source/medium pairs and a QR-ready result you can copy in one click.
Runs 100% in your browser — nothing you paste leaves your device.
Read the full guide to this tool
Notes
- Analytics tools treat utm values as case-sensitive: "Email" and "email" become two different channels in reports. Stick to lowercase.
- source is where the link lives (google, newsletter), medium is the channel type (cpc, email, social), campaign is the specific push (spring-sale-2026).
- Runs locally in your browser; nothing you paste is sent to any server.
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